Bestselling Books For Business And Entrepreneurship

David Brooks writes the novel called The Social Animal: The Hidden Sources of Love, Character, and Achievement. In this novel, you will discover ways in which emotions and character are shaped and affected by all of the various factors in life. Brooks merges the scientific facts of the brain and biology with the intersection of social effects in order to perform a kind of map quest into your mind. Reading this book will help you discover the ways in which these things affect how you love others, live, eat, and make the choices that you make, as well as how you interact with others around you. Also, the book will help you figure out ways to form your moral decisions as well as your wisdom and overall character. With this kind of rich understanding, you will be able to have the tools that are essential to starting your own business.

Another book that is great if you are thinking of starting a new business is by Jim Collins who writes a novel called Good to Great: Why Some Companies Make the Leap...and Others Don't. This is a novel that explores the behaviors of a variety of other companies who made daring moves by embracing a spirit of change. This book is a good one if you are thinking to start a company or if you have already started a business and are at the helm and want to start some changes that will help you make that move that will take your business to a whole other level. You can not only see examples of what to do, but Collins includes tips through examples of businesses that failed, too, so you will have a comprehensive picture of what tactics will work best.

How To Be The Luckiest Person Alive! By James Altucher is another novel that can help you with your business as it focuses on helping you create luck, and figure out how to have the health, the success and the happiness and dreams that you succeed. You will be able to learn techniques and tips that will help you get lucky in the places where it counts, but not in a fashion of disarray, but rather one that will behoove you in your business ventures.

Patrick Lencioni writes The Five Dysfunctions of a Team, is a book that provides useful information that is easy to read and follow by following a story that happened in Silicon Valley and the way it chose an unlikely leader to lead the company. It shows how the unit of staff failed to connect and how the unlikely boss decided to pull everyone together and create a workplace with a special dynamic that helped fuel the success of the team. Finally, Alexander Osterwalder writes Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, a book that strives to help you abandon old models and embrace new visions that will take your business to new heights and wonderful heights. For books that help you reach your potential and take your business to new heights, you will benefit from these books.

Roberto Sedycias works as an IT consultant for PoloMercantil

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Review - The Skinny On Time Management

The Skinny On Time Management: How to Maximize Your 24-Hour Gift, Jim Randel, 2010, ISBN 9780984139392

Here is another in a series of books that attempts to boil down a large subject area into an easy-to-read format. Intended for busy people who want just the bullet points, this book looks at how to best manage your time.

Write out a time journal for an entire week to see just how you are spending your time. You may think that you are being efficient and productive, but seeing it on paper may change your mind. Can changes be made in your schedule, with more time given to more productive activities? You need to set goals for yourself, whether long-term or short-term. Then you will know how to get from where you are to where you want to be. If your goal is important enough to you, then some other thing you are doing may have to be dropped totally. Choices were never meant to be easy.

The book then covers many ways to maximize your time. Fight the urge to procrastinate. Touch a piece of paper, or email, only once; either respond to it, get rid of it or put it in your file to be worked on later. Are there gaps in your day, like when you are sitting in a waiting room, when you could be working on your Blackberry? Are you a "morning person" or a "night owl?" Work on your hardest and most unpleasant tasks when you are most alert and awake. Learn to plan your day, but don't go overboard with the planning. Prioritize your tasks; which ones come first, and which ones can wait. Break a huge task into smaller, more manageable pieces. Can you batch several appointments, for instance, and get them done in one day? Doing crossword puzzles is a good way to improve your memory. Learn how to focus when you are on a task, and not let distractions get in your way. De-cluttering your office, and your email inbox, will always help. The act of writing a daily To Do list helps focus your mind on what you need to do that day.

Instead of reading a bunch of books on how to manage your time, read this book. It can be read in an hour or so, and does an excellent job of telling the busy person just what they need to know. It is a gem of a book.

Paul Lappen is a freelance book reviewer whose blog, http://www.deadtreesreview.blogspot.com, emphasizes small press and self-published books.

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The Leadership Book of Numbers (Volume 1) - A Review

How is leadership related to service excellence? Some might consider that a rather easy question, but I'm constantly amazed at how many leaders, and even some very large industries, just don't get the connection.

In The Leadership Book of Numbers (Volume 1) Theo Gilbert-Jamison and Vivian Bright provide a very simple roadmap to help leaders connect the dots. The book contains an extensive series of short lists along with tips and techniques that will help them become more effective leaders while helping their organization in the quest for service excellence.

The authors emphasize a point that is often overlooked, to the detriment of many organizations; there must be a vision and mission as well as a clear statement of values. The leader must clearly and effectively communicate these to the organization; everyone must understand them if the organization is truly striving for excellence.

Although they don't describe their studies in any detail, Gilbert-Jamison and Bright have developed six principles of service excellence from their studies. While high levels of customer service are often not expected of any but large or very high-end companies, that doesn't have to be the case. Any company can provide excellent service to the customer and these six principles provide a solid foundation for success.

The authors understand the importance of employees in the service equation and dedicate several of their lists to methods for leaders to engage employees in excellence. Employees must know the expectations of their leadership and understand how they help meet those expectations. Employee engagement happens when leaders engage with the employees.

The Leadership Book of Numbers (Volume 1) is a short easy read but also provides leaders with a useful quick reference guide to basic leadership principles. It's a quick read but also a lasting compendium that leaders will want to refer to again and again.

Bob Mason is a speaker, trainer, and author of "Planning to Excel: Strategic Planning That Works." After 30 years of leadership experience he founded RLM Planning and Leadership to transform leadership by developing great leaders. Bob works with organizations that want to excel by training managers to lead and creating great strategic plans to keep leaders focused. See what he can do for you at http://www.planleadexcel.com.

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Lovemarks: The Future Beyond Brands

What makes some brands inspirational, while others struggle? The answer - Lovemarks: The Future Beyond Brands. Lovemarks, for those of you who are not familiar with Kevin Roberts, CEO Worldwide, Saatchi & Saatchi is a book that came out in 2004. Roberts was the inventor and promoter of lovemarks and became quite the fire-starter, when in 2006 he blew new life into JC Penney contract to the tune of $430 million.

We can talk about brands all we want. Back in the day it used to be that the manufacturers held all the cards. Then the retailers became the big power brokers, but now, no question about it, it's the consumer. The consumer has had the power for years. That's nothing new. Consumers are highly intelligent, they will not be manipulated. They know what they like. No company today can hide behind their brand. These days, brands have to be authentic and true. If your corporation is not socially responsible, ethically responsible or environmentally responsible (green), you are going to be challenged. Period.

If the America is the land of entrepreneurship, innovation and ideas where did all the love go? How can we even think about love? Isn't the business world all driven by numbers? Apparently it is, or should I say it was. We took a lot of well-known brands that made us this country great and exported them. Among them are McDonald's, Starbucks, Hollywood and Disney. Is there anything that we haven't exported? GULP!

When asked what is the difference between a great brand and one that's merely good? Roberts said "I love the concept of it. Great brands are ones you can really trust like Tide. You can always count on Tide. It will never let you down." The way advertising works has really changed. It's changed so much you can't even recognize it. It's all about the attention economy now. The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. It's about consumers having choice - they get to choose where their attention is 'spent.'

Another key ingredient in the attention game is relevancy. What I mean by this is as long as the consumer sees relevant content they are going to stick around. And that creates more opportunities to sell. In the attention economy consumers want something new, and personalization is everything. When a company does their research, and crafts a personal message - it must be one that is detailed and sincere at directed at the consumer. After all we are the ones who are buying it.

Whatever happened to finding the "sweet spots," you know what I'm talking about... it's the place where marketers develop meaningful connections with interested consumers? If the true purpose of social media is to use new technology to facilitate the exchange of ideas, promote new products and foster brand, then who has actually mastered this? Finding these sweet spots takes time, but this type of investment can pay long-term dividends in trust and increased sales.

For many successful companies, corporate social responsibility (CSR) is no longer just a boardroom buzzword, but the key to a business that is thriving. CSR has also helped with major PR problems, think about BP's oil spill. It's great to know that companies are finally being held accountable. It's about time.

It can be easy to deny or ignore the value of ethical responsibility in business, but more and more often, signs of the value stakeholders place on ethical business are being revealed. Businesses have been hit hard by the weak economy, but many companies on have managed to outperform other companies on the S&P 500. Deere & Co. has been in business since 1837, and currently operates in three areas: agriculture and turf, construction and forestry, and credit. It's winning financially when it comes to outperforming the competition.

Environmentally responsible (or green) companies include ones that have an actual environmental footprint, a management of that footprint (including policies and strategies) and a reputation among environmental experts. The best example of this is Dell. Michael Dell, the chairman and CEO believes "The efficiencies we can all achieve through the use of greener products, solutions, services and programs should be an integral part of every corporate culture." It's no wonder the energy efficiency of its products, has helped customers save more $5 billion in energy costs since 2006.

So it's time to get back to basics and stand out from the crowd, get noticed, zig when others zag, Kevin Roberts is glad he did. Isn't it about time you followed suit?

Kathy Batz
kathy@globalinternetsuccess.com
http://globalinternetsuccess.com

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