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Tuesday, July 29, 2008

How A Golf Fitness Book Can Transform Your Game

A golf fitness book that is written to give you ready-made golf fitness programs, exercises, step-by-step instructions and illustrations can quickly transform your golf game.

A golf fitness book that is written to give you ready-made golf fitness programs, exercises, step-by-step instructions and illustrations can quickly transform your golf game.

There are so many “so-called” golf fitness books on the market; but when you open them up you see dozens of pictures of golf models sitting on exercise machines in the gym.

This is NOT a golf fitness book, this is a book pertaining to “general” fitness, but with the title revised to catch the golfers eye. In my mind, this is a little deceptive and can frustrate the consumer.

When I was doing research for my golf fitness book I was extremely disappointed. Having been a certified fitness professional for over 20 years and specifically working with golfers the last 10 years I was expecting some good body’s of knowledge on the subject.

I was extremely let down and even felt like I wasted my money getting them. This motivated me to put together my golf fitness book (manual) so that a golfer of any age or fitness level could apply it immediately.

What are the components of a complete golf fitness book?

The golf fitness book should cover strength specific to golf, flexibility, aerobic conditioning (endurance) and nutrition.

These components should be directed at a golfer, not a person looking to build or tone muscles or just improve their physical fitness.

It should also discuss starting points for golfers at every age and fitness level. Have a golf fitness evaluation right in the book to determine your ‘current’ fitness level and ultimately your starting point.

That way you are sure what you are doing is the ‘right’ thing that will help your game not hurt it.

I think that’s the biggest concern for any golfer is not knowing where to start and making sure whatever he or she does will be right for them.

Secondly the golf fitness book should be able to discuss the direct benefits of any exercise to their golf swing. It’s motivating to ready why you would do a certain exercise if you can see how it will benefit your game.

And lastly, a golf fitness book should have progressive golf fitness exercises and complete programs to take you to the ‘next level’. I’ve seen so many books that have “general” exercises (not golf-specific) that have no sense of format or progression. This would leave your frustrated and not knowing where to start or progress.

So next time you go to a bookstore or get online and do a search for golf fitness book, make sure to thoroughly review the explanation and chapters to reassure you are doing the right thing.

You can quickly transform your game with the right golf fitness book.


About the Author

About The Author: Mike Pedersen is one of the top golf fitness experts in the country and author of the best selling Ultimate Golf Fitness Manual. For more information,visit his new golf training site at Perform Better Golf.


The Book That Opened My Eyes To Making Money

In the days leading up to Christmas I finished reading a remarkable (yet unheralded) little book that opened my eyes to what making money is really all about.

And its content is not what you might think.

It contains no highfalutin strategies, no mesmerizing theory, no razzmatazz; just plain common sense in small but effective doses.

I picked up the tome out of interest, not specifically to learn how to make money, but I must confess that even this early its innate wisdom is starting to take root in my mind and I find myself being directed to develop additional streams of incremental income from what I already do to make money.

What this little book did for me was to ask questions that forced me to think outside the box and challenge limiting beliefs; replacing them with new, empowering thought patterns that will help me chase prosperity in directions with which I am already familiar.

The book captivated me from the very start because it is practical, inspiring and motivating.

It makes me realize that making money is not such a hard job at all and it demonstrates that no matter what you are doing or where you are, you can always find ways to make money.

In essence, this little book focuses on developing the correct mindset regarding money.

Okay, so there is no earth-shattering revelation in that premise because we all know that successful wealthy people are those who have a strong wealth psychology to attract more money in their life.

However, go about matters in the wrong way and all you manage to achieve is shooting yourself in the foot and sabotaging your dreams.

I’m glad I found this little book, I’m glad I read it, and now I intend to pursue the insights it has provided me on the prospects of enhancing my financial standing.

If you would like to learn more about the little book that captured my imagination, you might want to visit the website featured in the resource box below.


About the Author

Jim Green is an online entrepreneur and established author with an ever-growing string of niche bestselling non-fiction titles to his credit.

http://makemoremoneylessons.howtoproducts-xl.com


Friday, July 25, 2008

Mars and Venus - Part I: Sales people are from Mars, Buyers are from Venus - Introduction

Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous.

This series of articles, will take you inside the mind of buyers, to help you fulfil their needs, to create successful commercial relationships. Buyers, like sales people, are also focused on WIIFM, What's in it for me.

What is a successful commercial relationship?

My definition of a successful relationship is as follows: "Where 2 or more parties engage with each other for mutual benefit over a period of time". I know that it is true we have people who are related to each other by blood. For this article, these relationships are ones of choice!

I distinguish here between a once off transaction and a relationship. By forging relationships, both parties gain. The purchaser gains, in so far as they find someone that they can trust, whose offerings satisfy their needs and wants, while removing their pains. In addition the cost of purchase is less than the value that the buyer puts on the product. In other words they feel that it is good value, and are more likely to return for more of the same or similar products.

The vendor or selling company should also gain, as long as their offering is profitable. Indeed it is in their best interests to truly delight their customers, so not only do they form 1-1 relationships, but also 1-many relationships through referrals.

How do sellers typically think?

Most sellers' thinking is normally influenced by pressure of some sort or other. This may be an owners desire to grow their business, a bank threatening to foreclose, a salesperson's quarterly quota, or an image of that tropical island, that you can retire to free of all financial worries.

This means that most people go into a sales call, with a desired "outcome", which is either a sale or getting a step closer to a sale. This also means that salespeople, without this attitude, are often accused of being poor "closers".

But when you go into a meeting desperate to close a sale, does that mean your buyer is thinking the same way? Do they have a timescale linked to yours? Probably not!

So how do buyers typically think?

Yes, buyers are focused on an "outcome", which may indeed be ownership of the offering that you are trying to hawk. But you can be pretty certain that in most cases, it is for very different reasons.

Buyers, like sales people, are also focused on WIIFM, What's in it for me. Since only one of you is going to end up owning, what ever is for sale, you have to think differently!

The buyer's timescale is going to be influenced by when they can start getting the benefit, from their purchase. This is driven by a need, want or pain that they perceive. Whether or not this perception is real, is something the sales person should definitely attempt to ascertain.

How to bridge the gap, to sell successfully

Unless the person selling, has something that the buyer really wants (I mean we always seem to be on that end of the stick, don't we?), then it is going to be up to the sales person to help the buyer along.

Traditionally, this was done by pitches and presentations. In other words, engaging in a monologue with your customer. That is what marketing is for! At a sales meeting, for every moment you are speaking, you are NOT learning about your customer's needs, wants or pains.

And most specifically, you are not learning HOW your prospect buys.

Ask them some questions about what they want, what they really, really want! I mean there are a couple of reasons that a man might walk into a lingerie shop!

Conclusion

Only when you know what your customer's needs, wants and pains, through active questioning, can you be sure that you are in a position to establish a relationship.

But what if they still think differently from you? This series of articles will explore the different psychological buying patterns or your customers, and help you to identify how they make decisions.


About the Author

This article was written by Peter Lawless, founder of 3R Sales and Marketing. For previous articles like this, visit 3R's Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.

The mythology behind Iron John

Iron John is a book, which was written by an American Poet Robert Bly in the year 1990. This book is on the subject of – Men. The author has tried to explore the mythology and the deep-rooted cultural traditions of a specific dynamic male mode of feeling. This feeling as described by Bly is a forceful combination of fierceness and tenderness, which was sacrificed to the demands of the industrial revolution at that time.

Iron John revolves around a wild man and a prince. Most of us see the story as a the tale of a young boy who is maturing into adulthood. The author of the book – Iron John - Robert Bly had great faith in fairytales, according to him they all contained some lessons that were important to men of all times.

The author also appeared in a television interview with Keith Thompson – "What do Men really want?"- The interview was also published in New Age Journal in the year 1982 and was sold out in the form of pamphlets.

The Iron John book took to the stores very quickly and was a major hit in the US. It was found that men were taking some king of lessons from the book and found it to contain great wisdom! The book evoked several arguments from the female fraternity claiming the author to be guilty of over interpretation. He was accused to be guilty of essentialism and biological determinism. The story about Iron John relates to the deep-rooted unruliness and roughness that is inherent of a man. The physical strength of a man can be extremely dangerous of it is not controlled. The first interpretation is that when a man reaches adulthood, it is advisable to discard some childish things which is at times a symbol of defiance on the part of an adult. The particular act of stealing a ball from under the mother's pillow in the story is in reality the defiance of the mother figure and her authority in order for Iron John to gain independence.

The story about Iron John was analyzed in depth and was used to examine the inner nature of man. Bly's book advocated a return of a stronger, more masculine man (in the traditional sense), but one who also respected modern-day feminist values. This is how Iron John gained true recognition.


About the Author

Randell Rogfend is a father of three children who has had a long and fulfilling writing career. His passion is writing and he has contributed to countless newspapers, magazines and books.
www.ironjohn.ixvv.com

The following site is his collection of articles about his latest interest:
www.ironjohn.ixvv.com/Book-iron-john-man/

Book Review - Medieval Siege Warfare by Christoper Gravett

This book takes a good look at the evolving and changing world of siege warfare during the Middle Ages. But it is not a dry and scholarly look at the subject. It is clearly written in a normal tone and aimed at the average reader. And it comes complete with around 50 drawings and photographs of sieges, castles, siege engines and more.

The title of the book in this review is "Medieval Siege Warfare". It is written by Christoper Gravett and the color plates were drawn by Richard and Christa Hook.

Siege warfare is a fascinating topic because during the Middle Ages a real arms race was going on. It was the race between castle builders, weapon builders, and siege engineers. Technology and engineering changed dramatically during medieval times and castles had to change and adapt in order to cope with this growth and keep their inhabitants safe. Both siege engineers and castle builders used many ingenious means and devices to achieve their goals. This book takes a good look at these tactics and techniques and how they changed and evolved over a several hundred year period.

The art of the siege was more than just ladders and catapults. It was a whole science with an arsenal of weapons for attack and methods for defense; and the book takes a good look at all these variations from tunnel digging to the building of moats and gatehouses and even diplomacy and biological warfare. And it gives solid examples, with pictures, of real castles and how they were built and attacked. It also has many DaVinci like drawings of siege weapons and tactics.

Some of the best parts of the book are the references to real sieges of real castles throughout history. It gives you short looks at how the sieges occurred and what happened. Some of the famous sieges covered are the first siege of Le Puiset in 1111, the sea-borne attack on Acre in 1189, and the siege of Chateau Gaillard in 1203.

This book is written for an audience of teens to adults and if you are looking for a good introductory book about the whole subject of the sieging of castles during the Middle Ages this is the perfect choice. It is not too scholarly, has lots of pictures and illustrations, and takes a complete look at the whole subject area.


About the Author

To Learn more about Medieval Weapons, Armor, and Castles visit the authors website at - The Medieval Armory

Will Kalif is the author of two epic fantasy novels and is an avid fan of all things fantasy and medieval. For a regular dose of these subjects visit his blog at: All Things Medieval – Never Give A Sword to A Man Who Can’t Dance

Wednesday, July 23, 2008

The 11 Secrets to Sales Leadership

In his classic book, “Think and Grow Rich”, Napoleon Hill discussed the eleven secrets of leadership. Recently, as I was reading the book, it occurred to me that the attributes of strong leadership and effective selling have a tremendous amount in common. After all, to be really successful in sales, you need to be a leader, both within your own organization, as well as to your clients and customers.

To paraphrase management guru Peter Drucker, a leader is someone who not only does things right, but who also does the right things, while helping others do the same. The same holds true in sales: how better to serve your clients than to really know and understand what they do, and to truly help them do it better?

With that in mind, here are Mr. Hill’s eleven secrets to leadership, as they apply to leadership in selling:

1.“Unwavering Courage”: Selling successfully requires courage; taking a risk where the odds may seem stacked against you; courage to make that extra call, to deal with the tough client or prospect, and to not let anything deter you. As Hill says, courage is “based upon knowledge of self and one’s occupation.

2.“Self-Control”: The ability to set a course for yourself and take disciplined action each day is a key attribute of all successful salespeople.

3.“A keen sense of justice”: Knowing right from wrong - understanding what is fair and just - allows you to make, wise informed decisions.

4.“Definiteness of decision”: Deciding on what you want to achieve, and then doing whatever it takes to get there, even in the face of obstacles and setbacks, is crucial to your success. For those who don’t quite make it, failure can usually be traced back to a lack of decisiveness about what they really want.

5.“Definiteness of plans”: In Hill’s words, “the successful leader must plan his work, and work his plan. Truer words were never spoken when it comes to selling. Plan your time, and then take action on your plan each and every day.

6.“The habit of doing more than paid for”: Want to sell more? Go the extra mile for your clients. Want to get the respect, admiration, and cooperation from your internal “clients” – the people you need to rely on to implement or help you close sales? Go the distance for them as well.

7.“A pleasing personality”: Is selling a popularity contest? No, but would you buy something from someone who was nasty and rude?

8.“Sympathy and understanding:” Selling is about understanding what people DO, and then helping them do it better. Plain and simple.

9.“Mastery of detail”: Ah, yes… The devil, as they say, is in the details. Ever work really hard to close a sale, only to have it fall apart because of some small detail that falls through the cracks? What may seem like a small detail to you can be a crucial one, maybe even a deal-breaker, to your prospect, customer, or client.

10.“Willingness to assume full responsibility”: No matter how much customer support your company provides, you are the prime representative of your organization. If you try to pass the buck to someone else, you lose respect and credibility. “But it really wasn’t my fault that the shipment was delayed in customs and then the delivery truck was attacked a pack of wild dogs…” Doesn’t matter; accept the responsibility for any problem and all details, and then do whatever needs to be done to make things right. Your clients need to know that you are their advocate.

11.“Cooperation”: You can’t do it alone. Sales is a collaborative effort. Your prospects need to collaborate with you; you need the cooperation and assistance of others both inside and outside your organization to make things happen. The best salespeople are those who can work well with others, and with whom other people want to work.

Think about these eleven areas of leadership, and ask yourself how you do on each of these items. Find areas where you can make improvements and chart your course to work on improving what you do each day; incremental improvements each day become exponential over time.


About the Author

Mark Dembo; President, Lexien Management Consultants (http://www.lexien.com) Mark has over 20 years of sales, sale management, and business development experience, focused on improving the performance of individuals and organizations. You can contact Mark at 914-682-2069, or at mdembo@lexien.com

Review on the Book "Photoshop for Right-Brainers: The Art of Photo Manipulation" by Al Ward

Al Ward's book offers the reader an innovative and custom made guide in manipulating photos suited to your taste. I find this interesting as it gives me a free hand in learning techniques without confining me to a rigid set of rules. Much room is left for personal discovery. I prefer this as I do not like being confined to just a particular limitation in learning.

The book is a tutorial that explores the endless capabilities of Photoshop and explains how one can make use of this to its fullest potential. A good point to mention here is that the book was designed not just to teach you how to do it but it also let you develop your skills without compromising creativity. The reader is made aware of the basics and picks up from there encouraging you to create styles that are your very own. There will be times when you’ll lose interest in discovering new things and this will be your fountain of youth.

I say that this approach is very good considering the fact that learning becomes more enjoyable as it provides the reader a good motivation to improve. Understanding the features of the software yields to a better creative expression that is very much original.

Manuals like this have always been of great interest for me as it not only gives instruction, it also provides a good motivating force for me to improve myself further. I’ve always had this affinity for instructions that does not spoon-feed rather it pushes you to do more and find ways to develop your craft. Learning can be tiring if the method of teaching is very rigid. This won’t allow your creative juices to flow. I can compare this to sand being held by a hand, hold it too tight or too loose and it will slip. Hold it just right and it will stay.


About the Author

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

Monday, July 21, 2008

"The Long Tail: Why the Future of Business is Selling Less of More" - Chris Anderson (Book Review)

Anderson's Book "The Long Tail" details the shift from a hit-driven entertainment and media industry into one in which hits lose in importance, while much of the profit lies in selling the hundreds of thousands of non-hit titles.

The author of “The Long Tail” is editor in chief of Wired magazine, a publication that has been observing (and sometimes hyping) the transformative energy of new media for a long time now.

In this book, he details the shift from a hit-driven entertainment and media industry into one in which hits lose in importance, while much of the profit lies in selling the hundreds of thousands of non-hit titles. A crucial insight came when the CEO of a “digital jukebox” company asked him to estimate what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter. Anderson guessed 50 percent, but was off by a wide margin, as the surprising answer was "98 percent".

The author then started investigating sales of web-based companies such the music service Rhapsody, DVD rental service Netflix and online retailer Amazon. What he found was that while traditional retailers (think in this case Tower Records, Blockbuster and Waldenbooks) make most of their profits through a relatively small number of hits out of a restricted number of offerings, these new companies can expand their range of items enormously (at extremely low cost to them) and make substantial profits in the “long tail” of non-hit items that would not be profitable for brick-and-mortar stores.

Anderson develops the concept into the central metaphor of a society characterized by abundance of content, rather than by scarcity (as when people had only a few TV stations and whatever local record or book stores offered). Instead of a hit-driven culture, we are moving into a niche-driven ones, in which online aggregators (Amazon, eBay, iTunes, etc.) and filters (google, blogs, etc) offer an unprecedented variety of niche markets for almost any conceivable taste.

At times, the argument seems a bit forced (as when the author includes Wikipedia in his discussion), but overall, “The Long Tail” is an insightful and useful book.


About the Author

Pamela Bruce lives in Austin, TX. She is the owner of Love Beads Unlimited and sells the sterling silver and Swarovski crystal bead jewelry she designs and creates on her website at http://www.lovebeadsunlimited.com

Book Review: Toxic Deception

In the book, TOXIC DECEPTION, authors Dan Fagin and Marianne Lavelle talked about the ways and means today's manufacturers were able to hide their "deceptive practices", and keep harmful products in the market even with the availability of safer and cheaper alternatives.

According to the book, there are secret industry documents and internal records from the Environmental Protection Agency (EPA), showing how the chemical industry distorted scientific studies to produce results that are according to their advantage. They have twisted facts and figures to mislead the consumers on the dangers of four (4) common chemicals investigated in Toxic Deception. In addition, the book also told about EPA's inaction to stop these chemical manufacturers from making their products available to consumers.

At present, all four chemicals remain in the market and are reported to be in wide use despite significant evidence that they cause cancer and other terrible health problems. These chemicals are usually present in the pesticides commonly used in households.

The book relates that scientific studies have come out with evidence that children are more than twice as likely to acquire leukemia if pest strips have been used in their homes. Similarly, dogs have 30 percent probability of contracting lymphoma if their owners spray 2,4-D on their lawns. 2,4-D is the name of the most common herbicide in the market.

Unfortunately, federal health agencies have all but abandoned the long-term testing of chemicals on animals. This type of testing has been the only method known to accurately predict a substance from causing cancer in humans. The authors contend that the change was brought about by the barrage of public relations produced by the big chemical industry players. Animal-rights advocates are no match to the manufacturers' clout and financial advantage. This was during the time when information came out that the manufacturers' products cause rat tumors and abnormalities.

On the EPA's part, instead of conducting their own tests, they often evaluate and rely on the tests that have been designed and conducted by the chemical manufacturers themselves. On other occasions, it was found out that the EPA evaluated the tests conducted by companies hired by the manufacturers.

In effect, the federal government provides the opportunity for these chemical manufacturers to test the toxic effects of their own products and produce results that are advantageous to their cause. One review provided a perfect description: "It is a fox-guarding-the-henhouse system that lends itself to manipulation and even outright fraud."


About the Author

For additional information and comments about the article you may log on to http://www.personalinjurydefenders.com

Friday, July 18, 2008

Sailing - A book review

Here is my review on this book “The Complete Introduction to Laser Racing” by Ben Tan.(ISBN9971-88-759-2).

This 260 pages book is a very comprehensive book which will appeal to both novice and competent Laser sailors. There are 15 chapters, of which 8 chapters are written by the author, namely Dr Ben Tan. The rest of the chapters are contributed by other prominent Laser sailors who are champions in their own right. Steve Cockerill, a very experienced Laser sailor also contributed a chapter entitled “Preparing the Laser”.

The first chapter outlines the reasons that the Laser becomes the choice of sailors in competitive racing. Laser racing can raced competitively up to the Olympics . even the veterans races are well participated. Laser sailors can sail competitively up to older years.

The next few chapters cover the various aspects of boat rigging, sail tuning, racing techniques. A sailor can clearly understands how the boom vang (kicker) and mainsheet tension, cunningham (downhaul) and outhaul affect the sail trim. For e.g. the Cunningham affect the upper third of the sail. The middle third of the sail is controlled by the boom vang (kicker) and the lower third is determined by the outhaul. It shows the sailors how to trim the boat in different wind conditions. In light wind wind, the sail should be fuller. In strong wind, the sail should be as flat as possible to spill the wind at the top of the sail. When sailing upwind, the sailor need to hike out in order to keep the boat as flat as possible. The Laser class typically has a very large fleet. Sailors can lose or gain places within seconds of rounding the marks. Being able to pass the boats at the marks involve both superior boat handling and sound knowledge of the racing rules and a war chest of tactical tricks.

The next two chapters cover the topics; wind patterns and currents. It shows how geography and land forms affect the wind strength and how the sailors can capitalize on this knowledge to have an edge over other sailors. Tide tables give us a large-scale impression of the strength and the directions of the currents. Contour maps show the underwater topography, but do not indicate current directions. Sailors can pick these skills by spending more time on the water.

Sailing fitness and sailing nutrition is also covered. These few pages show the right exercises to develop the right muscles that will give the sailors the added tenacity to last the many races that the regatta required. Nutrition also play a big part especially before the races and during the races.

One important chapter covers the psychology behind a champion sailor. Physical fitness is imperative to last a regatta over a few days. Even more critical is the sailor’s mental preparation and mental fitness.

The author close the book with a chapter on how to plan a training program to prepare for the regattas.

Overall, the book contains many tips which the serious sailors can take home to improve their skills and bring their sailing to a higher level.

I hope you had enjoyed reading the book review.

I had enjoyed sailing very much that I had started a blog to share my experience. Here is the link to know more about Singapore sailing news, http://www.singaporesailing.com and other sailing information, http://www.goecities.com/okokkeon111.


About the Author

i am passionate about sailing and wishes to share my experience. In addition to share singapore sailing news and in the region