A Review Of The Magnetic Sponsoring Book

Magnetic Sponsoring is a physical book that teaches network marketing distributors how to generate leads and cash flow for network marketing businesses.

Mike Dillard, the founder of the Magnetic Sponsoring series and Better Networker community forum claims that his ‘funded proposal’ system will help network marketers in any business opportunity to build a ‘hands-free’ name list on autopilot and generate cash from those leads even if they do not join you in your downline.

Traditional network marketing prospecting methods are often criticized of being obsolete, filled with flaws and ineffective at best. Prospecting methods such as cold calling strangers and dead beat leads is one of them. Other forms include running expensive opportunity meetings in the hotel and pestering your close friends and relatives to participate in your business by ‘supporting’ you.

People frown upon these prospecting techniques because they fear rejection, are not easily duplicated by the downline in the network and often resort to hard selling methods in order to ‘close’ the prospect. Practitioners of the traditional methods are often faced with insurmountable challenges and often, at the cost of friendships being destroyed in the process.

Mike Dillard uses the Magnetic Sponsoring method differently. As he outlined in his Magnetic Sponsoring book, he believes that by using the principle of attraction marketing, distributors are able to turn the tables by becoming the hunted instead of the hunter. What this means is that distributors will be able to easily attract prospects to them simply by virtue of leveraging on their credibility and expertise without hard selling those prospects at all. The result? Branding the distributor as an expert in the field where they draw prospects to them by getting the prospects to ‘raise their hands’ first.

Dillard also teaches distributors about the execution of the funded proposal system by using the Internet to generate leads into the sales funnel. Most network marketing reps run out of business leads when building their network marketing business after awhile. They write a name list of their friends and family and once their list runs out, they are at a loss what to do next. Magnetic Sponsoring teaches reps how to generate cash flow while building that list and it is a list of targeted, qualified prospects that are genuinely looking for a business opportunity or a way to change their finances.

At the end of the day, the Magnetic Sponsoring book outlines a step-by-step attraction marketing blueprint to change the mindset of typical network marketers to think more like a leader than a sleazy salesperson.

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Author: Kathering Skywalker